When you’re 2 weeks behind the times, you can actually see the themes emerging. What started as a humble hand-held game for Gameboy in 1996 has turned into a multimedia empire: it’s no secret that the smartphone app Pokémon Go has taken over. As of July 11th, the game boasted over 21 million active users. And it’s still growing. On the 6th of July, Niantic Labs … Continue reading Nostalgia + AR + Social Impact: Pokémon wins.