Empathically Walking the Customer Journey

Every day our customers have things that matter to them; problems they need to solve, challenges they need to overcome, and change they want to be and see. Yesterday I wrote about some of the things I’d learnt about Design Thinking and Customer Change. Today‚Äôs course was about exploring how we understand our customers, how we understand the road that they are on, and how … Continue reading Empathically Walking the Customer Journey