Empathically Walking the Customer Journey

Every day our customers have things that matter to them; problems they need to solve, challenges they need to overcome, and change they want to be and see. Yesterday I wrote about some of the things I’d learnt about Design Thinking and Customer Change. Today‚Äôs course was about exploring how we understand our customers, how we understand the road that they are on, and how … Continue reading Empathically Walking the Customer Journey

Design Thinking: what we’re learning about our customers

Real World Group is passionate about is delivering good solutions that meet the real needs of our customers. In a busy, constantly changing IT space, how do we do that? Around 18 months ago, we were introduced to the concept of “Design Thinking”. Design Thinking works by changing the way you think about what you do. Instead of looking at the products and services you … Continue reading Design Thinking: what we’re learning about our customers