Empathically Walking the Customer Journey

Every day our customers have things that matter to them; problems they need to solve, challenges they need to overcome, and change they want to be and see. Yesterday I wrote about some of the things I’d learnt about Design Thinking and Customer Change. Today’s course was about exploring how we understand our customers, how we understand the road that they are on, and how … Continue reading Empathically Walking the Customer Journey

Community and corporate responsibility: a view from the small side of town

I strive to be a good business owner, a good community member, and a good father. Sometimes, one opportunity provides the perfect way for these identities to overlap. Image Credit: Ales Krevik / Unsplash Over the last six months, I’ve been working with one of our local schools (where my son attends) to help with their bi-annual Fair. What does this look like? Part of my role has … Continue reading Community and corporate responsibility: a view from the small side of town